I’m a graphic designer and brand strategist who believes the strongest design does more than look good. It makes organizations easier to recognize, remember, and understand.
My work encompasses brand identity, campaigns, publications, environmental graphics, advertising, and digital communications, with a particular focus on creating cohesive visual systems that retain their identity across various channels.
Currently, I serve as Graphic Designer and Brand & Visual Communications Coordinator at Rose State College, where my role extends beyond producing individual pieces. I help shape and maintain the college’s visual identity, develop campaign systems, establish brand standards, and create distinctive assets designed to strengthen consistency and recognition across the institution.
My approach is grounded in the idea that creativity and consistency are not competing goals. Strong brands need both. I’m particularly interested in brand salience, distinctive brand assets, and how strategic design can build mental availability over time.
In addition to my professional practice, I teach graphic design as an adjunct professor at the University of Central Oklahoma and Oklahoma City Community College. Teaching keeps me engaged with the fundamentals of typography, composition, concept development, and visual communication while continually challenging me to articulate why good design works.
My work has been recognized by the American Advertising Awards, Graphic Design USA, the Oklahoma College Public Relations Association, and Communication Arts. But the work I value most is work that solves a real problem, strengthens a brand, and gives an organization something it can continue building upon.
